Wikimedia Research

How can Wikimedia continue to serve as a global knowledge leader, while engaging new audiences? Research and understanding seemed like a good place to start in addressing that question. I worked closely with our research team to visually represent the people and groups they were speaking with. The result was a set of tools that helped guide the organization in their movement strategy.

WMF user personas
Audience Matrix
WMF audience Matrix
Audience Matrix
WMF audience chart