Mobi2go was a marketing platform targeted specifically at mobile devices. The initial vision was to create small, simple mobile web pages, primarily displaying contact information that would be paired with a QR code. While there was some interest in this aspect of the service, we found more success in developing more robust, standalone mobile sites for larger campaigns. These campaigns often utilized short videos, produced to be viewed on mobile phones, or simple sign-up forms. Another popular aspect of the service was the creation of custom QR codes.